Studio Lane

Some moments are built to last

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Pair of white athletic shoes with black accents, worn with white socks, lying on a dark surface.

Race car on a track with a raceway building and spectators in the background.

A group of people participating in a fitness class, performing exercises on a dark gym floor with a fitness circle in the center. The focus is on a man wearing a hat, tank top, shorts, and sneakers, crouching on one knee while stretching or preparing to exercise. Other individuals are visible in the background, also engaged in physical activity.

Race car pit stop with crew members changing tires and performing maintenance on a racing vehicle during a competition.

A shirtless man running outdoors on a track, wearing black shorts, white running shoes, sunglasses, and a sports watch, with trees in the background during the evening.

A man seen from behind jogging outdoors during sunset, wearing a black cap and jacket.

Race cars on a track with colorful curbing, a grandstand in the background, and a hillside covered with trees.

A shirtless man with tattoos and a black arm band is holding onto gym equipment with both hands, appearing to be in a gym or fitness environment. Other people are visible in the background, some standing and some engaging in fitness activities.

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services

Commercial imagery for performance brands, built around how the images will actually be used: product in motion, authentic to the sport it's part of.
Coverage for individual athletes, or sports teams and the events they compete in, from training and event-day action through to the human moments around the competition, the preparation, the reaction, the atmosphere, that make a story come to life.
Full-season coverage or a single race weekend package, covering trackside action, pit lane, and paddock, delivered fast enough to post while the event is still in action.

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Timeline

Enquiry

Tell me about the project, the vision, and the timeline.

Call

Talk through scope, deliverables, and investment.

Booking

Contract signed and deposit paid to lock in the date.

shoot

On location, on brief, and executed exactly as planned.

delivery

Images professionally edited, reviewed and delivered on time.

Endorsements of

Proven Performance

I've worked with Jack across a number of projects now, from brand shoots for Torra through to live events such as the Torra Engine Series and Red On Backyard Ultra.
What I've always appreciated is how quickly he understands the vision. There's very little back and forth needed because he just gets where the brand sits within the category, the style we're trying to achieve and how we want to be perceived. That makes the whole process incredibly easy.
Beyond that, he's simply great to work with. Nothing ever feels like too much trouble, he's always willing to go the extra mile and find a way to make things happen.
Most importantly, the output is consistently phenomenal. The quality of the work is always excellent, but what really stands out is the speed at which he's able to deliver it.
At Red On Backyard Ultra, Jack wasn't just photographing the event. He was shooting, editing and deploying images almost instantly, allowing us to react in real time as a brand. Whilst the event was still unfolding, we had professional content ready to share across social media, engage the community and tell the story as it happened. That ability to work at such a high standard whilst moving so quickly is incredibly valuable and something I've not seen many photographers do well.
Couldn't recommend Jack highly enough.
I've had the pleasure of working with Jack Lane across a number of motorsport events, and his contribution to our coverage has consistently been of the highest standard.
Jack delivers outstanding images with remarkable consistency, capturing not only the action on track but also the atmosphere, emotion and defining moments that make a race weekend memorable. His ability to tell the complete story of an event through photography is something that sets his work apart.
In a fast-paced media environment, reliability and professionalism are essential, and Jack excels in both. He works independently, understands the demands of live event coverage, and consistently provides exactly what is needed to support publication requirements.
Equally impressive is his turnaround time. High-quality images are delivered quickly and efficiently, allowing us to meet tight editorial deadlines without compromising on quality.
Jack is a talented and dependable photographer whose work has become a valued part of our motorsport coverage, and I would have no hesitation in recommending him to any publication, team or organisation seeking first-class motorsport photography.